Debrief: Snickers: Rekha ki vaat lagaa di!

03 Jan,2013

By Anil Thakraney

 

Oh no! What a wasted opportunity! The makers of Snickers did two commendable things. One, to think of veteran movie star, the ultra reclusive Rekha. And two, to convince the lady to sign up for the first ad of her life. And then they went ahead and blew it nice and proper.

 

This is the trash they’ve conceived: When a dude gets hungry, he starts carping like an aged heroine. (Sexist? I think so!). So, inside a moving car, when a chap is famished, he transforms into a crabby Rekha. Until he’s fed Snickers, after which he becomes ‘normal’ again. Another guy turns into a cranky Urmila Matondkar, haha!

 

Now, the idea isn’t bad per se. That, hunger can change your mood drastically, is a promising thought. But the interpretation is quite silly, and it’s not even remotely funny. Also, they have made Rekha look bad, and that’s unforgivable. They should have watched the commercial Havells Fans made with the late Rajesh Khanna. Khanna was projected as the man he was perceived to be; larger than life, living in denial of his faded stardom and full of attitude. Which made the connect with that ad strong. This is what Snickers should have attempted with Rekha. Sadly, they haven’t even tried to capture her popular image of an enigmatic star. In this ad, anyone could have been cast.

 

Anyway, I am hungry now, but will avoid Snickers. What if I turn into a fiery Mamata Didi? You’ve all had it then.

 

[youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=46BDzyoBSnY[/youtube]

Rating: (On a scale of 0 to 5): 0. Poor rendition of idea. Rekha wasted.

 

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