Debrief: Hero Glamour: The chick magnet

10 Jan,2013

By Anil Thakraney


Hero Glamour’s latest ad has a single minded promise: Pretty women will die to ride on the backseat of your snazzy bike. And in the treatment, Hero has raised the bar really high when it comes to the juxtaposition of bikes and hot chicks.


So this dood rides around town on his Hero Glamour. No lady is able to resist the temptation to jump onto the backseat. Not the memsaab seated in her luxury car, not even the high fashion models. And the bike transports these ladies magically into la la land. The expression on their faces is orgasmic. This is a young biker’s ultimate dream come true, this is why he invests in such fancy machines. So from that perspective, this ad is bang-on.


Features like Digital Analog Meter, Multi Reflector Headlight, etc, get hurriedly added through supers, but who’s interested in such banal stuff? All eyes are transfixed on the ladies, so much so that even the bike rider turns into a prop. The approach of attracting girls has been used by bike manufacturers a zillion times, but this one stands out for going unabashedly all-out. The jingle is quite peppy too, and this adds to the ad’s appeal. So, yes, this TVC should serve Hero Glamour well.


Having said the above, the irony of the timing did not escape me. This commercial went on air around the time of the horrific Delhi rape and murder. And women across the nation have been on high alert ever since. In this charged scenario, I don’t see too many ladies wanting to hop onto the backseat of a stranger’s bike. However sexy the bike might be. So I have to say timing mein thodisi gadbad ho gayi.


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Rating: (On a scale of 1-5): 2.5. Old thought but appealing execution.


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