Colors is presenting sponsor for IAA Leadership Awards

14 Jan,2013

By A Correspondent


The International Advertising Association’s (IAA) India chapter has roped in general entertainment channel Colors as the Presenting Sponsor for the first ever IAA Leadership Awards to be held in Mumbai on February 2.


The IAA Leadership Awards celebrates individual innovative thinking and performance excellence. The awards also seek to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand’s success, by having all three functional disciplines honoured simultaneously.


Talking about this association Raj Nayak, CEO Colors said, “As an organization we have always supported industry initiatives, for example we recently sponsored The Advertising Club’s Effies. This is yet another step in that direction.  This is the first time when marketing professionals and advertising professionals from both disciplines (creative and media) and professionals from Media (Print TV, Radio, Digital etc) will come under one roof to honour excellence across all the three, and we are extremely happy and excited to be a part of this initiative by the IAA.”


Speaking about the association with Colors, IAA president Srinivasan Swamy said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. Colors is a respectable and one of the fastest growing media brands and we are extremely grateful and happy that they have come forward to support this initiative. The awards night promises to be a memorable one with top entertainment and celebrations. I am also very grateful to the Honourable Minister for Information & Broadcasting, Mr Manish Tiwari, for agreeing to be our chief guest for the awards night.”


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