Canara HSBC Oriental Bank of Commerce Life Insurance launches customer education campaign

29 Jan,2013

By A Correspondent

 

As part of its commitment to customer centricity, Canara HSBC Oriental Bank of Commerce Life Insurance announced the launch of the new customer education and awareness campaign, ‘Manager Sahab’, created to educate customers about life insurance and help them take correct and informed financial decisions.

 

The campaign uses print media – there is a series of advertisements in different languages where basics of life insurance are brought out in an easy-to-understand and simple Q&A format. As the company operates a pure bancassurance model, the character of Manager Sahab was conceptualized around it especially as the bank manager is someone whom customers trust. The campaign addresses questions on suitability, safety, return and liquidity of products.

 

Vishakha RM, Director – Sales and Marketing, Canara HSBC Oriental Bank of Commerce Life Insurance, said, “Customer centricity is a core value for the company. The campaign has been created with the objective of educating the customer and simplifying different life insurance concepts. The campaign focuses on providing the right information to customers so that they can make an informed choice. The concept of Manager Sahab has been developed as the source of information and clarification to build synergy on our core focus on bancassurance. Manager Sahab seeks to builds on the trust, confidence and convenience enjoyed by the banks to help customers understand the need and importance of life insurance.”

 

Developed by the in-house brand team, the brief in a single line was for Canara HSBC Oriental Bank of Commerce Life Insurance to be seen as a friend, philosopher and guide. The intention was to answer basic queries relating to life Insurance in a simple and easy to understand manner and to encourage customers to walk into the banks where they do their banking transactions for their insurance needs. The campaign focuses on providing the right information to customers so that they can make an informed choice. Manager Sahab seeks to builds on the trust, confidence and convenience enjoyed by the banks to help customers understand the need and importance of life insurance.

 

Post a Comment 

Comments are closed.