Bhaskar announces second edition of Mosaic

16 Jan,2013

By A Correspondent

 

Encouraged by the success of Mosaic 2011, Dainik Bhaskar Group is now gearing up for an even bigger second edition of ‘Mosaic – India’s Best in Print’. The coffee table book features the best print campaigns of around 70 brands created by 23 leading creative agencies in India.

 

Mosaic 2011 not only compiled excellent print creatives but had comments by leading media experts on what made them stand out and which were their five favourite ads from the 123 ads printed. With an added feature of the National Creative Directors commenting on what made them choose the creatives as their best, Mosaic is a collector’s publication.

 

Commenting on Mosaic 2012, Sudhir Agarwal, MD, D B Corp Ltd. said “As a leading national media organization, we are proud to have co-created the first edition of Mosaic in 2012 as the compilation of Best in Print advertising and marketing in India. It illustrates the way the print medium has been used with a significant impact to deliver on brand promise and is a ready reference for professionals practicing the art for the possibilities in print category. The response has been tremendous and I believe, more than 9,500 copies were downloaded in addition to the 4,500 physical copies of the book circulated within the agencies and marketing organizations. A few copies have, in fact, been forwarded by some of the agencies to their counterparts globally as a reflection of Indian work. The teams at the Dainik Bhaskar Group have been working to further improve on Mosaic in its second edition and we are excited to make it more salient and inclusive.”

 

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