Announcing: the MxMIndia Media Power 50 + the MxMIndia Emerging Media Leaders Series

25 Jan,2013

  

There are Lists and Lists and Lists. And there are some which try to keep the entire universe happy but not so with the MxMIndia Media Power 50. There will be just 50 ranks out there and there is no process of nominations or jury meetings.

 

Some info on MxMIndia Media Power 50:

  • The Listing depends on the ‘power’ wielded by an individual and not just ‘bigness’ of office or organization (or the media spends). Based on a proprietary model that is updated frequently and with recordings made for scores through a calendar year so that the last quarter’s work doesn’t over-influence the final rankings. Work on the Media Power 50 began in early 2012.
  • The Media Power 50 list will be a pan-media list, and not just news media. However, it will not include advertisers/marketers (so a Nitin Paranjpe of Hindustan Unilever will not feature in the list even though his mediaspends far exceed the turnover of many media companies).
  • It will include owners and professionals.
  • The Media Power 50 list will follow the MxMIndia Code of Ethics.
  • There have been various power lists that have been published and some like the India Today Power List features media folk in it, but the last such power list was published in Sunday Mid-Day around a decade back

 

The MxMIndia Media Power 50 will be announced on Monday, March 11, 2013… a day before the commencement of premier M&E sector event – FICCI Frames 2013.

 

 

The MxMIndia Emerging Media Leaders Series

The MxMIndia Emerging Media Leaders Series will be a bi-monthly series and will see nominations being invited from specific segments from the Indian media, marketing and advertising world. A jury will deliberate and decide on who among the contenders fits the bill. Since the number is limited, the decision is not going to be easy, and we will take our time on deciding on the list. We will also do our homework on each and every candidate before it comes up for the jury meeting.

 

Await an announcement on the first of our Emerging Media Leaders Series on Friday, February 1.

 

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2 responses to “Announcing: the MxMIndia Media Power 50 + the MxMIndia Emerging Media Leaders Series”

  1. Amith Prabhu says:

    This seems interesting

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