Anil Thakraney: Badly mangta in 2013 – TV reporters who report, not incite. Freshness in papers. Controversy-free TV measurement. Fewer celebs in ads….

02 Jan,2013

By Anil Thakraney

 

Here’s what I would like to see happen in the New Year. These are random demands, in no particular order:

 

1. Innovations and freshness in newspapers and magazines. For their own healthy future, editors need to stop recycling content already put out by the internet and television.

 

2. Less juvenile chatter by radio jocks, and more music. Also, a limit on ads. Don’t kill the goose that already lays very few golden eggs.

 

3. A little more objectivity in television debates. Is that too much to ask for? Perhaps it is.

 

4. And some new voices, please? Quite tired of the same thakela faces, night after night.

 

5. Less hysteria in the Hindi news channels. A pipe dream, but one lives in hope.

 

6. No more stories of journos caught demanding money for news. Or canoodling with fixers and agents. Not ever again.

 

7. TV reporters will report. Not incite mobs. Repeat. Report. Not incite mobs.

 

8. A strong No 2 at Times Now.

 

9. Unity amongst ad agencies. No bitching, only constructive meetings.

 

10. More public service work from creative directors. Anti-rape campaign, anyone?

 

11. Better creative work in the digital domain. It’s high time this happened.

 

12. Controversy-free television viewership measurement study.

 

13. No more hit-and-run journalism. Let’s leave that to Arvind Kejriwal. Hoping for sustained coverage of important stories.

 

14. Scam-free ad award fests.

 

15. Self-censorship in the media coverage. No one wants an external monitor.

 

16. TV soaps will move at a quicker pace. And Bigg Boss will feature at least a few intelligent participants.

 

17. At least a couple of reasonably good press ads.

 

18. Fewer number of misleading ads. They give the entire ad world a bad name.

 

19. Fewer celebrities in ads. More impetus on the idea.

 

20. To break the monotony of political news, female news anchors to sex up. To get nicely ‘dented and painted’, as that moronic son of Pranabda would put it.

 

Happy New Year! Cheers!

 

Post a Comment 

2 responses to “Anil Thakraney: Badly mangta in 2013 – TV reporters who report, not incite. Freshness in papers. Controversy-free TV measurement. Fewer celebs in ads….”

  1. LM says:

    Happy New Year Anil. Well said! We certain need smartnewsreaders not smartingnewsreaders! And channels that do not make promises they cannot keep…eg.’We will see that justice is done & bring this report to you until justice is done’
    And then silence…
    Journalists just report, and if you want to be evangelists, make sure you can sustain your effort before you rally viewers/readers.

  2. Guest says:

    Some of the lady presenters on the business channels are certainly no strain on the eyes.

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