American Idol 12 to launch on BIG CBS Love today

18 Jan,2013

By A Correspondent

 

After the successful run of The X Factor USA and exploiting the post-digitization opportunities among English GECs, BIG CBS Love set to air the 12th season of American Idol, concurrent with the US. It will premiere on the channel today (January 18) and will air every Friday and Saturday at 9pm.

 

American Idol is said to be one of the most successful reality shows in the history of television. The channel is promoting American Idol Season 12 heavily through a 360-degree marketing campaign which reaches out to audiences through multiple touch-points like print, radio, electronic, OOH and digital mediums.

 

Anand Chakravarthy

Speaking on the launch of American Idol Season 12, Anand Chakravarthy, Business Head – BIG CBS, said, “Keeping in mind the current scenario post-DAS, the show will reach a larger audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their target audiences.”

 

The channel will also host an online talent hunt for aspiring singers called ‘Love To Sing’ with Talenthouse.com which will allow fans from across the country to be a part of the American Idol experience. The winner of the ‘Love to Sing’ contest will get an opportunity to witness American Idol live in in Los Angeles.

 

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