The Company creates colourful TVC for Caprese

06 Dec,2012

By A Correspondent


International premium accessory brand Caprese has launched its latest TV commercial in India, featuring top-end international models with stylish women’s handbags. Conceptualized by the ad agency The Company, the ad shows montage of colourful bags portrayed in a picture story format. The ad captures scenes from a fashion shoot and brings it alive with superior artistic finesse. The TVC shows Caprese handbags against contrast walls with chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens. The ad, shot in Dubai, displays the autumn winter collection for 2012.


Manish Vyas, Vice President Marketing, VIP Industries Ltd, said, “Caprese is a reflection of haute couture fashion of handbags, the brilliant execution of frames and depiction of colourful handbags against a contrast backdrop, make it a delight to view. It’s a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”


KB Vinod, Managing Partner, The Company, said, “This communication introduces Caprese handbags to Indian market. The execution, featuring international fashion models and styled by global stylegurus, is inspired by the colors of Caprese fall winter collection. The attempt at this introductory stage is to establish the brand’s fashion credentials. Soon, we would like it to be one of the most famous and desired handbag brand in India.”


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