The Anchor: 5 ways a mobile app can change the Chennai Open

19 Dec,2012

By Ashu Jindal


#1 Riding the digital wave: Digital media has become one of the largest platforms to reach out to audiences. This app will be available for both Android and iOS, giving Aircel Chennai Open an unprecedented reach to an audience that was earlier untapped.


#2 Enhanced fan engagement: It is the first time that an app has been launched in the history of the tournament. This app takes the extent of interactivity to a completely new level, giving the spectators an enhanced experience, on par with any other international sporting event.


#3 Going beyond borders: Aircel Chennai Open has become the definitive ATP World Tour title in South Asia with many more top-ranked international players participating in the event, which has resulted in a worldwide fan following. The app can be downloaded by anyone in any part of the world and the latest news and happenings from the tournament are just a click or swipe away.


#4 Easy accessibility: The app allows tennis enthusiasts easy access to all information about Aircel Chennai Open on their phones, right from schedules and draws to live scores, current updates to event news, player profiles to tournament history. The users will also be able to watch match highlights on their phones.


#5 New avenue for marketers: The app opens up new avenues for advertisers and sponsors, it allows them a direct, 24×7 reach to the consumers in a targeted manner. The app also allows them to interact with the audiences in the form of customized content and contests.


Ashu Jindal is COO, IMG Reliance


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