Tata Elxsi, Brash Brands partner for brand consultancy and integrated design services

05 Dec,2012

By A Correspondent

 

Tata Elxsi and UAE brand consultancy Brash Brands have announced a major strategic partnership to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia.

 

Through this exclusive partnership, Tata Elxsi will build Brash Brands’ business in India and Brash Brands will represent Tata Elxsi’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore. The relationship’s first combined service will be to set up joint operations in Bangalore to address brand development and consultancy services in India, and target product design, signage and way finding markets in the GCC and Asia.

 

Commenting on the partnership, John Brash, Founder & CEO of Brash Brands said, “This is a big step for our organization and it vindicates our business strategy. We don’t want to be the biggest – we just want to offer our enterprise clients excellence to realize the potential of their brands. Tata Elxsi understands the power of this proposition and the need for excellent brand development services in India. Through this strategic partnership we are both committed to offering a set of high quality, focused services that will change the nature of brand consultancy in India and our international markets.”

 

Madhukar Dev, Managing Director & CEO of Tata Elxsi said, “Brash Brands offers a best in breed service that fully complements our own. This partnership enables us to provide our customers a unique set of full-service offerings initially targeted at India, Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.”

 

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