Tanishq enters into fine fashion jewellery with ‘Iva’

21 Dec,2012

By A Correspondent

 

Jewellery chain Tanishq has launched ‘Iva’ – a new fashion jewellery line in 18kt gold. Keeping the jewellery line minimalistic and yet contemporary, Iva also marks Tanishq’s entry into the fashion jewellery space. Tanishq has tied up with Tips Industries, producers of action thriller ‘Race 2’, and actresses Deepika Padukone, Jacqueline Fernandez and Ameesha Patel will be seen wearing the Tanishq Iva collection in the movie.

 

Saumen Bhaumik, Associate Vice President & Regional Business Head-North, Tanishq, said, “We identified the need of the fashion-seeking Indian woman, someone who creates her own rules. There is currently no product offering for this set of consumers and Tanishq seeks to address this need with the Iva fashion line. The Race franchise is the perfect ally for Iva – scoring high on sophistication, cutting-edge design, the latest trends and wide/ popular appeal.”

 

Speaking at the launch of the new jewellery line, Beate Stenfield, Head of Product Innovation at Tanishq said, “In her quest to be simplistic yet modern, the Indian woman has come a long way. In times of visual overload she seeks the beauty and serenity of a fresh aesthetic in her adornment. While the contemporary woman dabbles with several roles today, she is able to stand out and expresses herself with elegance and simplicity, wherein her accessory becomes a statement.”

 

The Iva range is available from Rs 20,000 at Tanishq stores across major cities.

 

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