Shailesh Kapoor: Bollywood dreams for TV stars… The Ayushmann Effect

13 Dec,2012

By Shailesh Kapoor


It’s not a new thing, but it’s making a real comeback. 22 years after Shah Rukh Khan broke the barrier by making a successful transition from the small screen (Fauji, Dil Dariya) to the big screen (Deewana, Raju Ban Gaya Gentleman, Baazigar), the trend has finally resurfaced.


Over the last two decades, it seemed this trend had died a natural death. Gracy Singh (Amaanat) made a transition, but her film stint was short-lived, though she managed to star in two iconic films – Lagaan and Munna Bhai MBBS. More recently, Rajeev Khandelwal flattered to deceive, with his film career failing to take off after a promising start with Aamir.


Vidya Balan also had a brush with television, but her film career started more than eight years after her sole TV show (Hum Paanch), making it less of a transition in the conventional sense. Raghu Ram (Roadies) tried his luck with cinema, but poor choice of films (Jhootha Hi Sahi, Tees Maar Khan) let him down.


Besides these and a few other relatively inconsequential examples, the TV-to-films transition has been limited to ‘character actors’ like Alok Nath, making SRK’s fantastic story look like a clear aberration. Until this year!


Only time will tell how big a star VJ-cum-anchor Ayushmann Khurana turns out to be. But with Vicky Donor, he has managed to create a mark many of his colleagues from television couldn’t. Not conventional ‘hero material’, Khurana’s talent, including singing and lyric writing, holds him in good stead, with Rohan Sippy’s Nautanki Saala coming up next. His co-star Yami Gautam too made the transition from Yeh Pyar Na Hoga Kam to Vicky Donor. But how her film career shapes up remains to be seen.


2013 will see action heating up, starting with Sushant Rajput, the much-loved Manav from Pavtira Rishta, debuting with Abhishek Kapoor’s Kai Po Che. Barun Sobti left his lead role in the popular romance Iss Pyaar Ko Kya Naam Doon for a film that doesn’t seem like a good launch pad – Main Aur Mr Riight. The immensely talented Manish Paul is also set to make the transition in a film titled Oye Mickey.


Ram Kapoor has been making a sporadic impact in cinema over time, including his pitch-perfect role in Udaan. But with Mere Dad Ki Maruti, television’s most popular male star will finally play the lead in a Hindi film.


You can be rest assured that the list won’t end with these names. Several film studios are aggressively chasing TV stars for their medium budget ventures. Established film stars come with their baggage and price tag, and not more than half a dozen of them can ensure a good opening anyway. The economics of a good script begin to fall in place much better when you cast a ‘newcomer’. Like theatre was in the 70s and the 80s, television is the lead medium to identify such talent today.


However, it is known that most producers and directors in the film industry don’t watch too much television. In fact, there is a certain condescending view of the TV business that majority of them hold, especially when it comes to daily soaps. But with the media becoming increasingly inclusive, it is not very difficult to find out about new talent on television. It’s only a matter of time that promising talent like Drashti Dhami (Geet & Madhubala) is lapped up for plum film roles.


Of course, everyone can’t make the cut from TV to films. Acting is not necessarily the foremost qualification while casting for a TV serial, because you can ‘learn’ to be a character that you will eventually play over 500+ episodes. But those who can actually act have the opportunity of getting noticed in the more aspirational medium of cinema today.


But most young TV stars are not the best marketers of their own talent. They are not represented by professional talent agencies, and generally end up taking career decisions on their own, or (arguably) even worse, with their parent’s help! The fascination with cinema exists across their tribe, and if left unguided, they can commit the mistake of taking up the first offer that comes their way.


The opportunity is bigger than ever before, as a new age, liberal Bollywood is set to embrace television stars. Ayushmann’s success has provided the much-needed impetus to this trend, so much so that I’d like to call this new wave ‘The Ayushmann Effect’. Producer John Abraham deserves full credit for making the right choice and accidentally sparking off a wave.


I only hope that the young guns choose their offers carefully. If that happens, you can be assured that 2015 will be see a fair share of cinema led by TV stars of today.


Shailesh Kapoor is founder and CEO of media & entertainment research and consulting firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. He can be reached at his Twitter handle @shaileshkapoor




Post a Comment 

29 responses to “Shailesh Kapoor: Bollywood dreams for TV stars… The Ayushmann Effect”

  1. heer says:

    you Rock Drashti Dhami….everybody knws that how much talented you are ! πŸ™‚

  2. heer says:

    you Rock Drashti Dhami….everybody knws that how much talented you are ! πŸ™‚

  3. kajalbahl says:

    all the Best Drashti dear…may you get awesome offers from bollywood !!!

  4. marunna says:

    Drashti Dhami is the Best actress on Television n she’ll Rock in films.

  5. suhana says:

    Love you Sweetheart Drashti
    It’s a great news.

  6. viviroy says:

    Drashti has all the abilities to be a Film Actress πŸ™‚

  7. Drashti -The DON of Tellywood……

  8. drishti is my feb. or vivien so nice. m vivien se ek baar milna chaongi

  9. Tanya Rai says:

    drashti deserves to come in bollywood she is really very talented

  10. priya009 says:

    you are the Best Actress Drashti Dhami…may you get the Best !

  11. gunjan says:

    finally Drashti’s talent has been noticed in bollywood πŸ™‚

  12. NEHA says:


  13. Tazeen Siddique says:

    Love this well written and informative article—-Drashti Dhami is surely one of the most expressive actors in Indian tellywood now—she emotes with her face and eyes—a rarity in telly serials !

  14. DD my life says:

    DD is an amazing actress with gorgeous looks. I want 2 see her in BW bt if she is happy in TV then i respect her. At least i can see her whole week.Princess love u so much & definitely proud 2 be ur Fan.Keep rocking & May Allah bless u.

  15. Geet Agarwal says:

    DD is gem hope she think for film I really want her in film.

  16. Sba says:

    Drastic is amazing especially with her expressions n dance, hope to see her soon in films!!!

  17. priya says:

    Drashti Dhami has beauty with brain+talent and it’s a very very rare combination, many bollywood actresses are lacking of that…

  18. Storm Breeze says:

    Drashti is gem of tellywood..a true actress indeed …her acting is so natural and she can make audience glued to screen with her amazing acting …thumbs up for DD…way to go Drashti πŸ™‚

  19. hansi says:

    all are comments for drashti dhami see how much fans are love her bcoz she’s best best n best.. keep rocking drashti

  20. Abhay says:

    Drashti Dhami is the perfect mixture of Beauty & Talent
    I hope she get some good film offers.

  21. sami says:

    feels great to know that film makers r noticing Drashti’s talent!

  22. pialoveabhay says:

    if they are offering good role than she should go for it but if only sexy girl than she should be on her decision.

  23. sandi says:

    yep.. DRASHTI DHAMI is the best.. she’s rockstar.. love her

  24. farziaya says:


  25. neha says:

    yes drashti is the nex name 4m tv to cinema

  26. priyanka sureka says:

    Arre koi toh Dekho aur pehcano d New beauty wid brsin drashti dhami….bollywood its high Time u shuld offer a big n a blast role to drashti ,she deserve it guys…web u can launch prachi desai type actor who doesnt knw A f acting den wats missing in drashti she is a package full f surprises n talent….soo BW check her talent in her ongoing show n d award functions she host. recently were she play two different role at a time performer cum anchor….its a tough job friends n I really appreciate her for doing tremendous job….I knw d function hvent telecast but wid d help f medoa n many site u can tell fat d function was a hit n people r appraising drashti for her work….sooo check her talent on 31 st Dec 2012 sharp at 9 o clock…..hope to she her in big frame soon….all d best drashti…luv u

  27. kyara says:

    it’s awesme news that Drashti Dhami is getting film offers :)))

  28. sangeeta gupta says:

    Drashti is best actress, she is very talented , and most beautiful,
    love u drashti

  29. Shravya Mohe says:

    Drashti Dhami Rocks!!!!
    Wish to see her in BW