Santa TAM has come to town today!

24 Dec,2012


By A Correspondent


Oh! You better watch out,

You better get set,

You better not pout,

I’m telling you that:

Santa TAM is coming to town!


He’s making the list,

Checking it twice,

Gonna tell us who’s popular or nice.

Santa TAM is coming to town!


He sees you when people are sleeping,

He knows when people are watching.

He knows if your shows are bad or good,

So be good for goodness sake!


Oh! You better watch out,

You better not cry,

You better not pout,

I’m telling you why:

Santa TAM is coming to town!


With apologies to all for mauling the famed Christmas carol.  And we hope TAM CEO LV Krishnan and his team also take the doctoring of a Microsoft Clipart in the right spirit.


For, it’s Christmas eve and the day when the ratings for the last week and that of the last two-odd months will be released.


A settlement was reached in the first half of Saturday (Dec 23) where it was decided that the ratings of all channels save those news channels who produce a letter asking TAM not to share their individual channel’s numbers. These numbers which will not be disclosed are to be clubbed together in under an ‘others’ category.


Before we bring you the numbers of the all-important Hindi GEC category, here’s a disclaimer: It may be noted that from around mid-May 2012, TAM Media has not been giving out the ratings numbers proactively to the media. While the ratings we bring you are hence unverified by TAM, we assure readers that the source is reliable and the information is not incorrect. However, we would urge readers to make their own enquiries before being influenced by the numbers.


General entertainment channel Colors has been #1 in Weeks 49 and 50. It also generated the highest in ratings in Week 47 as well. While Colors is #1 in three weeks, #2 in 4 weeks & #3 in three weeks, Star Plus has been a close #2 except in Week 47.  Sony was #1 twice while the highest rank Zee could attain was #2. Yes, there’s a neck-and-neck fight between #1 and #2.



On Star Plus, the ‘Yeh Rishta’ leap on Dec 3 generated 5.4 TVR and the ‘Dabangg 2’ integration in ‘Diya Bati’ on Dec 12-13 got it 5.1 and 5.3 TVR respectively.

On Colors, reality show Bigg Boss season 6 opened with 4.1 TVRs and has averaged 2.5 Monday to Friday in Week 41-50. The premiere of OMG generated 3.5 and 3.4 TVR delivering 39 GRPs.

On Zee, Qubool Hai  opened with 2.5 TVR (Mon-Fri 9:30pm),  with latest week average  being 2.7.


For Sony, the premiere of ‘Rowdy Rathore’ on Sunday Oct 21 garnered 5.1 TVR at the 12noon slot and 5.6 TVR at the  8:30pm slot  delivering 68 GRPs in all, whereas the premiere of ‘Ek Tha Tiger’ on November 11 fetched 3.3 TVR at the noon slot and 4.6 TVR at the 8.30pm slot delivering 55 GRPs. Kaun Banega Crorepati has been averaging 3.3 TVR.


Earlier, the music genre numbers reached us, courtesy of 9XM. The flagship music channel has done remarkably well outwitting competition on most weeks.


Meanwhile, you better not cry, you better get set… for Week 51 ratings are going to be out a day after Boxing Day. Yup, December 27! Week 52 data will be out on Jan 3 and the news channels on Jan 9.


Imaging: Rafiq


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