Sabyasachi Ghosh joins Delhi Press as Ad Sales Director

18 Dec,2012

By A Correspondent

 

Sabyasachi Ghosh

Sabyasachi Ghosh has joined Delhi Press as the Advertising Sales Director. He will be leading the advertising sales function across the group publications.

 

Mr Ghosh was previously at Ananda Bazaar Patrika for four years, where he was leading the advertising sales for ABP and Telegraph, and then later their magazines division. Prior to that, he spent close to 17 years in GroupM in various roles, spanning both domestic and international markets. He started his marketing career in Response division of Times of India in Kolkata in 1988. Ghosh has a BA in Economics from Jadavpur University and an MBA from IISWBM, Calcutta University.

 

At Delhi Press, Mr Ghosh will be in charge of managing the entire revenue stream for the group from advertising and sponsorship activities for its magazine brands, online sites, events and reader activations. His mandate is to work out the strategic and tactical programs for unlocking the latent values in many of the group’s publications that are already leaders in their respective genres, developing marketing extensions around the existing portfolio, as well as nurturing some of the recent launches and acquisitions. He will be reporting to Anant Nath, Director of Delhi Press.

 

Mr Ghosh’s appointment comes on the heels of induction of V. Natarajan as Vice President- Brand Marketing and Strategy. In this role, Mr Natarajan is spearheading the overall responsibility of brand management of Delhi Press magazines and the corporate brand and strategy at the group. He is leading the brand management team, which is responsible for ideating, developing and executing brand management programs for various group publications.The brand team, through its initiatives, is to support both advertising sales and circulation sales for developing marketing programs to facilitate increased consumer awareness and equity for Delhi Press magazines. Natarajan comes with a rich experience of over 20 years in brand & marketing having worked with The New Indian Express, Business Standard, and the ABP group. Natarajan has an MBA from Faculty of Management Sciences, Delhi and an engineering graduate from Jadavpur University. He will also report into the Director, Anant Nath.

 

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