Radio Mirchi, HDFC Life launch Season 5 of Spell Bee

21 Dec,2012

By A Correspondent

 

Radio Mirchi 98.3 FM and HDFC Life have announced the launch of the fifth season of ‘HDFC Life Spell Bee – India Spells 2013, the Indian counterpart of the highly acclaimed Scripps Spelling Bee, USA. With the theme ‘Celebrate Words. Save the Language,’ the spelling extravaganza will travel to 35 cities and will aim to reach more than 5,00,000 students from Standard 5th to 9th. This year’s Spell Bee will be backed by Times NIE in promoting the campaign and encouraging participation.

 

The National Champion of Spell Bee – India Spells 2013 will win a grand prize of Rs. 2,00,000 apart from the opportunity to witness the prestigious Scripps National Spelling Bee with a parent and the school principal/teacher in Washington DC, USA, in an all-expenses paid trip. The four semi-finalists will win a cash prize of Rs. 50,000 each.

 

Sanjay Tripathy

Commenting on the launch, Sanjay Tripathy, Executive Vice President and Head, Marketing, Product and Direct Channels, HDFC Life said, “The era of abbreviated text messaging is having a detrimental impact on the English language, with an increased surge in their acceptance as a convenient replacement for the original word. HDFC Life Spell Bee – India Spells, an annual spelling completion, has been making an effort over the last four years to improve the spelling skills of students in a unique and stimulating format. To maximize the reach, we are continuing with the digital leg, giving an opportunity to students across the country to register and participate online.”

 

 

Prashant Panday

Prashant Panday, Executive Director and CEO, Entertainment Network (India) Limited said, “We started off Spell Bee with an aim to sensitize young children to the basics of the language. The hunt to find spelling enthusiasts, since then, has continued. Already in our 5th season, we are expecting tremendous success and phenomenal participation. This year Spell Bee will raise the bar of competitiveness as we seek registrations from across 35 cities. It gets tougher as participants from previous seasons re-enrol to make this championship fiercer. Like every year, the competition will be televised to encourage and prepare students for the upcoming season.”

 

In the initial phase, an on-ground exercise will be conducted across 1,000 schools where children will be given spelling tests. Later they progress to the city finale round. The top two students from each city will then appear for an online test which will choose the best 16 spellers across India. These students will then battle it out in the grand finale to be held at Mumbai to win the title of Spell Bee Champion.

 

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