Penguin Car to visit Mumbai

05 Dec,2012

By A Correspondent


Penguin India has been celebrating its 25th year with a series of exciting events, activities and initiatives through the year. Penguin India’s silver jubilee celebrations, which kickstarted at the Jaipur Literature Festival, saw the unveiling of the Penguin Car. As part of the anniversary celebrations a customized ambassador was designed as a visual representation of the joy of reading.


The Penguin Classics-inspired design on India’s very own classic, the Ambassador, the Car also carries a collection of the 25 anniversary special Popular Penguins, a series of books specially published to celebrate this milestone. The Car has been visiting bookstores and literary festivals around the country through the year. It started its journey with Jaipur and then at World Book Fair in Delhi, and Spring Fever. This week, the Penguin Car gets to Mumbai.


On the Penguin Car visiting Mumbai, Hemali Sodhi, VP Marketing and Corporate Communications, Penguin Books India, said, “Over the last twelve months, the Penguin Car has become the mascot of our silver jubilee celebrations – it is iconic in its design, and a metaphor for spreading the joy of reading. It’s a great feeling to bring the Penguin Car to Mumbai-its last stop for this year.”


Penguin India who boasts of strong online presence, with a robust following on social networking sites, has appointed AliveNow to handle all social marketing duties. AliveNow will work with Penguin India to strengthen their online and social media presence as they continue to engage with a younger and more connected audience. Adhvith Dhuddu, CEO of AliveNow shared, “We are thrilled to be working with one of India’s and one of the world’s leading publishers. In our conversations with Penguin we realized that we would be dealing with a world class team who had a solid understanding and respect for the digital space. Penguin India already has a strong presence online and they wanted to take this to the next level. They wanted to partner with someone who are true experts in the digital space and have chosen to work with us. We look forward to execute some cool and creative digital campaigns for Penguin and continue strengthening their online presence.”


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