My FM announces Jiyo Dil Se Awards

12 Dec,2012

By A Correspondent


India’s local FM network 94.3 My FM has announced the Jiyo Dil Se Awards to recognize and acknowledge the work of the common man in bringing about a positive difference in people’s lives in various fields. The campaign has been rolled out in My FM markets covering the seven states of Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Maharashtra, Gujarat and Haryana. There are nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women’s Welfare & Empowerment, Child Care & Development and Economic Development.


The key criterion is that it must benefit people or a community at large and should have been done for the betterment of the society. The individuals applying for the award will be judged on various parameters like innovation in their initiatives, the impact they created, scalability and sustainability of the initiative and the challenges faced while executing the initiative. My FM has signed on Ernst & Young as the official tabulations for the Jiyo Dil Se Awards. They will be assisting My FM right through the selection criteria up to identifying winners in each category. This will be a multimedia campaign with the impact of the My FM brand property resonating across radio, print and online


Speaking on the initiative, Harrish M Bhatia, CEO, 94.3 My FM, said “We are proud to announce the Jiyo Dil Se Awards as it takes further our brand’s belief that every individual, or entity should also give back to the society in which it dwells. Jiyo Dil Se Awards is an effort to recognize the individual who has showcased immense dedication and passion for a cause bringing about a difference in peoples’ lives. These awards are also is a continuation of My FM’s efforts like the Ek Koshish-Ek Rupiya Abhiyan to do good while spreading happiness to further strengthen our bond with our listeners”


To apply for the award, people can log on to the My FM website and download the form. The forms along with supporting documents will have to be sent to the My  FM offices in the respective cities in hard copy. The last date for receiving the entries is December29, 2012. The selected top entries in each category will be put for public voting and jury and listeners votes will determine the winners.


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