Madison Media wins Radikal Rice Media AOR

11 Dec,2012

By A Correspondent


Madison Media has recently won the media mandate of Radikal Rice.  The account was won in a multi-agency pitch, where MEC, Zenith Optimedia and Carat participated. Radikal is one of the leading manufacturers and suppliers of premium basmati rice with nutritive value. The account size is estimated to be approx Rs 25 crore and will be handled by Platinum Media in Delhi.


Says Mr. Siddharth Chaudhary, Managing Director, Radikal Overseas, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record.”


Says Gautam Kiyawat, Group CEO, Madison Media, “We are excited to partner with this new age food company, and are looking forward to helping them gain their rightful share in India’s growing food industry.”



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One response to “Madison Media wins Radikal Rice Media AOR”

  1. RightIndia says:

    Stupid company which does not pay people its money. May god save everyone from “Radikal”.

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