LookBack 2012: Insights and Projections

28 Dec,2012

Data matters. Key insights are a staple – and humour lies in multiple agencies making multiple predictions about the same thing.

 

Understanding the consumer is important – and perhaps more important than that is understanding the environment that is impacting him/her and bringing changes in consumer confidence and behavior.

 

What also matters is the media consumption habits. And all this ultimately boils down to purchase patterns, marketers interest in him/her and ad spends.

 

Here are a few of the studies that MxMIndia featured through the year 2012. In case you want any of them in a downloadable format, do write in at editor@mxmindia.com.

 

What do our metro collegians want?

MxMIndia commissioned DDB Mudra Concrea to check what Mumbai and Delhi college students would like to see happen in the media

http://www.mxmindia.com/2012/12/what-do-our-metro-collegians-want/ (December 14)


Young Track: 4 purchase decisions influencers of urban Indian Youth

Samyak Chakravarty lists four key factors that influence buying decisions of the urban Indian youth

http://www.mxmindia.com/2012/12/young-track-4-purchase-decisions-influencers-of-urban-indian-youth/ (December 12)


Brand Impact of Facebook’s EdgeRank Algorithm Change: GroupM Next

Facebook implemented significant changes to its EdgeRank algorithm earlier this fall. Analyses conducted across the Facebook pages of 25 brands by the GroupM Next Predictive Insights team in conjunction with M80, a GroupM-owned social media and community activation agency, reveals interesting results

http://www.mxmindia.com/2012/12/brand-impact-of-facebooks-edgerank-algorithm-change-groupm-next/ (December 3)


India ad revenues grew 2.6% in 2012: Magna Global. Forecast for 2013: 8.7%

The internet grow at 31.2% in Inda, notes Magna Global’s annual ad forecast for the year 2013

http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/


FMCG brand extensions 5 times more successful than new launches: Nielsen study

FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study

http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/ (November 29)


Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study

The Bal Thackeray funeral and Ajmal Kasab execution cause a spike in news TV viewership, notes an Ormax Media study

http://www.mxmindia.com/2012/11/thackeray-funeral-kasab-execution-lead-to-news-viewership-spike-ormax-study/ (November 28)


Young Track by Samyak Chakrabarty: 4 key differences between youth in Europe and India

If the youth in Europe is more careful about spending, the Indian youth comes somewhere between his American and European counterparts

http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-4-key-differences-between-youth-in-europe-and-india/ (November 28)


India Inc opts for sports as preferred marketing

Sports emerged as the most preferred marketing tool, over celebrities, events and product placements in movies, music or art, according to a study conducted by SportzConsult, India’s premier sports management company

http://www.mxmindia.com/2012/11/india-inc-opts-for-sports-as-preferred-marketing/ (November 23)


Monetizing Content in a Digital World: E&Y

Excerpts from an Ernst & Young report titled ‘Monetizing Your Content In A Digital World’ which focuses on the changing nature of media and entertainment consumption and the impact that these trends are having on the digital strategies of Media & Entertainment companies. And, more importantly, how these companies are (and need to be) tailoring their products and service strategies to meet the increasing consumer demands for content anywhere, anytime and in any form

http://www.mxmindia.com/2012/11/monetizing-content-in-a-digital-world-ey/ (November 6)


M&E to reach $37.6 bn by 2016: CII-PwC report

The industry revenues are expected to reach 1,764 billion INR (37.6 billion USD) by 2016, with a CAGR of about 17% from 2012 to 2016.

http://www.mxmindia.com/2012/10/me-to-reach-37-6-bn-by-2016-cii-pwc-report/ (October 31)


Young Track by Samyak Chakrabarty | Mindset shifts impact youth behaviour

Noting the transformation in the way youngsters look at life, Samyak Chakrabarty highlights some examples of mindset shifts shaping youth behaviour since 2011

http://www.mxmindia.com/?p=34255 (October 28)


Interest in KBC is greater than IPL: MEC

The online study reveals consumer interest, media consumption and attitudes towards partnership platforms

http://www.mxmindia.com/2012/10/interest-in-kbc-is-greater-than-ipl-mec/ (October 10)


 

Mindshare continues to be India’s #1 media agency, Madison is at #2: RECMA billings report

Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively in the RECMA billings report

http://www.mxmindia.com/2012/07/mindshare-continues-to-be-indias-1-media-agency-madison-is-at-2-recma-billings-report/ (July 23)


Digital adoption by Asian CEOs limited to device ubiquity: MEC-CNBC study

MEC and CNBC announce the results of a regional study into this highly sought after yet often un-researched niche segment

http://www.mxmindia.com/2012/06/digital-adoption-by-asian-ceos-limited-to-device-ubiquity-mec-cnbc-study/ (June 26)


Viewers’ thumbs up to ABP News: MxMIndia – Ormax Media survey of News TV viewers

MxM India commissioned leading media analysis firm Ormax Media to survey Hindi TV news viewers to find out how they have adapted to the change in name from Star News to ABP News

http://www.mxmindia.com/2012/06/viewers-thumbs-up-to-abp-news-mxmindia-ormax-survey-of-news-tv-viewers/ (June 8 )


The 6.5% GDP growth and the economic mess: What does this mean for the media?

Will the 5.3 percent GDP growth rate for the fourth quarter of 2011-12 and the full fiscal year growth of of 6.5% see media spends go down further? An MxMIndia report

http://www.mxmindia.com/2012/06/the-6-5-gdp-growth-and-the-economic-mess-what-does-this-mean-for-the-media/ (June 1)


73 matches on IPL5 get an average TVR of 3.36

What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million.

http://www.mxmindia.com/2012/05/73-matches-on-ipl5-get-an-average-tvr-of-3-36/ (May 31)


Katrina Kaif leads Ormax’s list of top celeb endorsers for Slice ad

The study was done for five top celebrities and the brands they endorse. The score is a measure of the strength of the association of the celeb with the brand

http://www.mxmindia.com/2012/05/katrina-kaif-leads-ormaxs-list-of-top-celeb-endorsers/ (May 29)


ICICI Bank ahead of Pepsi, Airtel beats Siemens, Sony in Top 100 Global Brands rankings

Airtel joins ICICI in Millward Brown’s BrandZ Top 100 Most Valuable Global Brands study Brown

http://www.mxmindia.com/2012/05/icici-bank-ahead-of-pepsi-airtel-beats-siemens-sony-in-top-100-global-brands-rankings/ (May 24)


FMCGs like HUL, Dabur, Godrej, Marico on consumption-driven growth

A study of the aggregate financial performance of the leading 10 FMCG companies over the past eight quarters shows that the industry has grown at an average 16-21 per cent in the past two years

http://www.mxmindia.com/2012/05/fmcg-companies-like-hul-dabur-godrej-marico-continue-to-achieve-consumption-driven-growth/ (May 22)


Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow

Exclusive extracts from RECMA’s quarterly qualitiative evaluation of Indian media agencies

http://www.mxmindia.com/2012/05/maxus-leads-in-recma-qualitatives-for-april-2012-mindshare-lmg-follow/ (May 21)


GroupM study says global web spends up 16% in 2011

Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM

http://www.mxmindia.com/2012/04/groupm-study-says-global-web-spends-up-16-in-2011/ (April 11)


@Ficci Frames 2012: KPMG study says M&E sector is set for good times ahead

According to the FICCI-KPMG report, the growth trajectory was backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the study predicts the industry to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.

http://www.mxmindia.com/?p=14795 (March 14)


So will media spends grow at 12 or 8%?

It’s the season for predicting spends, and even as there are varying numbers from Mindshare, Madison & MPA, the industry appears cautious yet optimistic

http://www.mxmindia.com/2012/02/so-will-media-spends-grow-at-12-or-8/ (Feb 22)


Indian adspends to see +8.7% growth in 2012: MPA study

The growth will be primarily driven by MNCs investing in India and stronger MCG sector, and there could be upward revisions made in the second half of 2012

http://www.mxmindia.com/2012/02/indian-adspends-to-see-8-7-growth-in-2012-mpa-study/ (Feb 15)


Exclusive: Mindshare forecasts 12% media spends growth in 2012; it was 13% in 2011

It’s all in ‘The Mindshare Indian Media Forecast 2012′ presented by UTV Bindass, published by MxM India

http://www.mxmindia.com/2012/01/exclusive-mindshare-forecasts-12-media-spends-growth-in-2012-it-was-13-in-2011/ (January 31)


FMCGs make hay as noodles, soft-drinks etc drive growth in rural India

Rural consumption boost for FMCG companies — 10% by volume and 12% by value – in the first ten months of 2011, as per an IMRB study

http://www.mxmindia.com/2012/01/fmcgs-make-hay-as-noodles-soft-drinks-etc-drive-growth-in-rural-india/ (January 12)


Deloitte study says outlook for Indian retail sector gloomy

The outlook for the organized retail sector in India is gloomy as the economy is slowing down following a period in which monetary policy was tightened, according to a global study by Deloitte Touche Tohmatsu.

http://www.mxmindia.com/2012/01/deloitte-study-says-outlook-for-indian-retail-sector-gloomy/ (Jan 17)


Rise in Business Confidence Index after 5 quarters

NCAER MasterCard Worldwide Index of Business Confidence Study reflects stability in business sentiments and cautious outlook of the business sector.

http://www.mxmindia.com/2012/05/rise-in-business-confidence-index-after-5-quarters/ (May 31)

 


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