Kaya announces launch of Skin Bar

05 Dec,2012

By A Correspondent

 

The Kaya chain of skincare clinics has announced the launch of Kaya Skin Bar – a new retail format and 18 new specialized products, marking the brand’s landmark achievement of completing 10 years of skin excellence in the country. Launched in December 2002, Kaya Skin Clinic introduced world of cosmetic dermatology to Indians through world class and customized skin care solutions. The new smaller-format stores, called Kaya Skin Bars, will cost approximately Rs 35-40 lakh to set up per outlet, with the focus on offering more products than services, with the head-count capped at three per outlet as against the approximately eight to ten people that man the regular clinics.

 

Ajay Pahwa, CEO, Kaya Skin Clinic said, “Our 10th anniversary is a big milestone in our journey. On this occasion, it gives me immense pleasure to announce that the first Kaya Skin Bar will be launched in Bangalore, in January, 2013. Introducing 18 new specialized products, researched and developed by dermatologists, in our new product-forward store will mark the beginning of a new chapter in Kaya’s brand journey. Strengthening our product portfolio with the launch, Kaya will now have 54 products.”

 

The Kaya Skin Bar will be a product-forward store, with an open and inviting format. The new format prototype is designed to fast-track Kaya’s expansion in metro & Tier II cities. The area of these new stores will be under 500 square feet and will kick-off in cities such as Bangalore and Delhi, before moving to other cities.

 

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