Karisma Kapoor debuts as RJ on 92.7 Big FM’s women-targeted show Big Memsaab

12 Dec,2012

By A Correspondent


Bollywood actress Karisma Kapoor will be on board with 92.7 Big FM as an RJ for its women-centric radio show Big Memsaab. Through a specially created segment, Big on Style, Ms Kapoor will play the role of a personal grooming and beauty expert who will share her fashion and style knowledge by imparting interesting beauty and style tips to listeners. The segment will air on Big Memsaab every day between 11am and 2pm across 31 stations of 92.7 Big FM beginning December 24, 2012.


Speaking about her association, Karisma Kapoor said, “Having worked in movies and also television, I was extremely keen to try a new medium – hence I decided to do radio. The Indian media scenario is constantly evolving and radio is the perfect medium for me to be closer to my fans than ever before. I am very excited about my radio debut on 92.7 Big FM’s afternoon show, Big Memsaab. I am confident that my fans will continue to support me as I undertake this new journey and will enjoy the show even further.”


Commenting on the launch of the new segment, Manav Dhanda, Network Programming Head, 92.7 Big FM, said, “Beauty and style are two topics which never grow old with women. We are extremely excited about presenting the ultimate style diva, Karisma Kapoor as an RJ to our listeners for the first time ever. With the show reaching  audiences across 31 stations, our association with Karisma Kapoor, who is already a household name, will enhance our reach and enable us to keep our listeners engaged.”

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