Jalsha Movies records 154 GRPs on its opening day

28 Dec,2012

By A Correspondent


Jalsha Movies, which launched on December 16, clocked 154 GRPs on its opening day. The first movie on the channel, Awara, scored 5.3 TVR. According to press communique, the channel’s 154 GRP rating in its opening week was higher than the combined ratings of ETV Bangla (80 GRP) and Zee Bangla Cinema (65 GRP).


Jalsha Movies has also helped STAR India strengthen its foothold in Bengal. The network has a firm hold on both no. 1 and no. 3 slots in the Bengali television market with Star Jalsha and Jalsha Movies.


With a vast collection of all the big Bengali blockbusters, Jalsha Movies is proving to be a haven for Bengali movie lovers. Jalsha Movies Movies boasts of the biggest library of most loved Bangla super-hit films and aims to delight viewers by bringing Bengal’s biggest cinema hall right into their homes.


Kevin Vaz, President and General Manager – Star Jalsha and President – Ad Sales at Star India said, “Jalsha Movies is now the preferred destination for the best of Bengali movie entertainment. The channel is already setting new benchmarks and is redefining the pleasure of watching movies for our audiences within a week of its launch. This is a stepping stone for us and we hope to further live up to the expectations by offering a never before entertainment experience to our viewers.”



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