ESPN Star Sports ends 2012 with a record haul of creative awards

13 Dec,2012

By A Correspondent


ESPN Star Sports (ESS) continued its creative leadership, capping a successful calendar year with a total of 14 awards for its in-house on-air campaigns when it clinched two Gold and two Silver awards at the recent Promax Asia Awards that honours the industry’s best communications campaigns.


The recent success comes at the heels of ESS’s most memorable performance at Promax International USA where it won two Gold & two Bronze awards, beating stiff competition in sports from across the globe. Likewise in the highly competitive Indian market in May this year, ESS scored another record haul of six awards at PromaxBDA Awards India where it not only swept off the entire sports category, but also won two more awards in other highly competitive categories.


Said Peter Hutton, ESPN Star Sports’ Managing Director, “It’s excellent that our creative team have received further recognition for their consistently high level of original work.”


Conceptualized in-house, the achievements for these projects highlight ESPN Star Sports’ Marketing & OAP team’s single-minded focus to engage the diverse audience through the most memorable, relevant and effective communication campaigns, while building and promoting key properties and events in line with its business objectives.


Awards won in 2012:

Promax International Asia – 4 (Spanish BBVA La Liga, Barclays Premier League, ESPN Player)

Promax International USA – 4 (Barclays Premier League, Wimbledon, Champions League T20)

PromaxBDA Awards India – 6 (Formula 1, Barclays Premier League, Wimbledon, Champions League T20)


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