Draftfcb Ulka creates Dark Fantasy for Sunfeast

28 Dec,2012

By A Correspondent


Riding on the successful re-launch of brand Sunfeast Dark Fantasy in 2010, ITC Foods has unveiled a new television campaign for Sunfeast Dark Fantasy Chocolate and Vanilla cream biscuits with a new theme ‘How far will you go for a Dark Fantasy?’ Conceived by Draft FCB Ulka, the Sunfeast Dark Fantasy brand communication reflects the core promise of ‘Pure Indulgence’.


[youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=0CV5ozuBZw8[/youtube]


Dennis Koshy, Vice President, Draftfcb Ulka Bangalore, said, “Indulgence products are expected to whisk you away into another world – a world of sensorial pleasures. With its premium ingredients, Sunfeast Dark Fantasy is perfectly crafted to deliver on that promise. Even the final signoff ‘Dark Fantasy – escape into one’ flows from this belief.”


[youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=xdMY5QqOM8Y[/youtube]


The new campaign developed by Draftfcb Ulka consists of two TV commercials, one for Chocolate and one for Vanilla cream.


Sunfeast Dark Fantasy, the premium range of creme biscuits from ITC was launched in 2005. The brand is currently the leader in the premium creme segment and is available in three variants, Chocolate, Vanilla and Choco Fills.


Client: ITC Foods

Agency: Draftfcb Ulka, Bangalore

Creative Team – Dharmesh Shah

Production House and Director: Ginger Water Films, Zap.


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