Dentsu wins creative & media mandate respectively for Orangina

18 Dec,2012

By A Correspondent


Dentsu Communications, Dentsu India’s full service advertising agency has been awarded the creative duties for Orangina. And Dentsu Media has bagged the media mandate for the beverage which willbe manufactured and marketed in India by Suntory Narang Private Limited, a joint venture between Suntory Group and the Narang Group.


Commenting on awarding the creative and media mandate to Dentsu Communications & Dentsu Media respectively, Avik Sanyal, COO of Suntory Narang said “We are very excited and confident for a successful launch of Orangina. Partnering with Dentsu will propel our communication and media strategy to build a strong brand equity”


Commenting on the win, Dentsu Media CEO Divya Gupta said “Dentsu Media is excited, looking forward to working on Brand Orangina in India. Together with the Suntory Narang team, we will craft passionate and incisive media strategy to shake the market.”


Said Arijit Ray, CEO Dentsu Communications, “Orangina is a great brand to have on the roster and we’re looking forward to working closely with the Suntory Narang brand team to build and evolve a distinctive communication charter for Brand Orangina in India.”


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