Bloomberg TV announces Season 3 of Assignment

20 Dec,2012

By A Correspondent


Bloomberg TV India, the English business channel, is back with Season 3 of the reality show The Assignment that revolves around Dream Jobs. The launch episode will see Rajeev Samant, CEO and Founder of Sula Vineyards mentor Savita Nair, Creative Director Leo Burnett India as she lives her dream job of being a vintner.


This season will see one corporate executive given a chance to live their Dream Job every week, mentored by an expert from the field. The reality show aims to capture the corporate hot-shots grapple with the responsibilities of their dream jobs and reflect on the experience of living it.


Apart from Rajeev Samant, CEO & Founder of Sula Wines, the third season of the show will also feature mentors like Alyque Padamsee, Indian Theatre personality and ad film maker; Vikram Bawa, Fashion and Advertising Photographer; Nikhil Chib, Owner and Executive Chef – Busaba; Hormazd Sorabjee, Editor – Autocar India; Junaid Merchant, India’s first Canine Behaviourist and Horse breeder among many others.


Sriram Kilambi, President, Bloomberg TV India, said, “We believe that a channel has to be innovative in its programming strategy all the time to hold the viewer’s attention. This season, instead of assigning a challenge to the participants as in the first two seasons, we asked them to set their own challenge i.e. live their dream job for one day, analyse their own performance and figure out if it is was as ‘dreamy’ as they imagined it to be.”


The show will be telecast every Saturday at 7pm and Monday at 10.30pm from December 22. The first episode features Rajeev Samant, CEO and Founder of Sula Vineyards as the Mentor and the Assignee is Savita Nair, Creative Director, Leo Burnett India.


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