Big Magic grows to top in Hindi heartland

28 Dec,2012

By A Correspondent


Big Magic, the regional general entertainment Channel for the Hindi heartland from the Reliance Broadcast Network stable, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results for the period – week 41-50.


The channel features locally relevant entertainment, with focus on drama, crime, socio-mythologicals, game shows and talent shows.


Key highlights:

Show name Descriptor TG Week TVR

Khulja Sim Sim – Emerges No. 1 Show of the Market

A simple game format, which is the local adaptation of the international format – Let’s Make A Deal the show is a no brainer based on intuition and luck, making it an ideal opportunity for anyone to participate and win!


Week 49 0.64
BIG Memsaab – becomes No. 1 show among female audiences within 3 weeks of launch A show targeted at housewives, offering a platform to showcase their talent ranging song and dance to aerobics or even bargaining CS 4+ Females Week 49 0.67
Police Files – No. 1 show of the market Show showcasing real crimes from the region CS 25+ SEC A-E MF Week 48 0.63



Big Magic is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. Big Magic is also supported with a high-decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable, said a release from the company.


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