By A Correspondent

Reliance Broadcast Network’s regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India’s first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab. The show has been conceptualized with the aim of reaching out to the youth in the smallest towns to realize their dreams of making it big in the world of entertainment.

Television actor Gurmeet Choudhary and actress Tisca Chopra will judge the participants. Following the local auditions, 50 contestants from each region will be shortlisted to participate in the mega audition. 16 finalists will be selected per region for the galas, With on-ground auditions to be held across 12 cities in Central India and 6 cities in Punjab.

BIG Fame Star will be promoted extensively via a multi-media integrated marketing approach through mediums which include print, television, radio, out of home, digital, on-ground activations amongst others.