Big CBS network at No 1 in English GECs post DAS

28 Dec,2012

By A Correspondent


The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, Reliance Broadcast Network Limited’s joint venture with CBS Studios International, consolidating its position as the premier English Entertainment Network amongst viewers across metros. A release from the company said that according to the latest TAM reports of week 51 (Source: Dec  16-22 Dec, Digital 4+ AA Sec A, Top 7 metros), Big CBS channels – Prime and Love – have topped the charts, registering a cumulative relative share of 28 percent among all other competing English GECs.


For the same week, Big CBS Love has surpassed Star World and AXN with 3.33 GRPs compared to 3.04 (Star World) and 2.58 (AXN). (Top 7 Metros, CS SEC A 4+). The channel also garnered all 3 Top Positions in the Top Rated Programmes Charts, with Sex & The City, Excused & Life Unexpected among CS Females SEC A 4+, 7 Metros.


According to latest TAM reports, the data also highlights the huge increase in the Relative Share, Reach and TSV of the Big CBS channels post DAS (Digital Addressability System) ie during weeks 48-51 (Market: Mumbai, Delhi and Calcutta. TG: CS 4+ Sec A) compared to the pre-DAS figures. The Relative Share of Big CBS Prime and Love increased by 93 percent and 192 percent respectively while the channels’ Reach increased by 86 percent and 124 percent. The TSV of both channels also registered impressive jumps with Big CBS Prime and Love logging 33 percent and 78 percent growth respectively.


Anand Chakravarthy

Anand Chakravarthy, Business Head, Big CBS Networks said, “The post DAS environment has demonstrated the power and impact of the Big CBS Network. With digitization any existing distribution advantages, legacy competitive channels had, is now nullified with the Big CBS channels available across every headend in the DAS markets. This combined with exclusive and the latest seasons of leading shows from the US, has delivered proven performance.”


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