Aaj Tak launches on Cogeco Cable, Canada

20 Dec,2012

By A Correspondent

 

Hindi news channel Aaj Tak, part of the TV Today network, has launched on Cogeco Cable Inc, a major Canadian cable telecommunications company that is supposed to be the second largest cable system operator in Ontario and Quebec in terms of Basic Cable service customers served.

 

With this launch, Aaj Tak will now be accessible to viewers in Ontario, expanding Aaj Tak’s presence in the Ontario market. The channels will be sold in the following package- ATN + Zee Cinema + Big Magic + Aaj Tak + Headlines Today for $25 per month.

 

Commenting on the launch, Ashish Bagga, CEO, India Today Group said, “It is a step in our endeavour to expand our presence in key markets across the globe. We want to be easily accessible to all our viewers worldwide at economical prices. Moreover, Cogeco is a perfect choice for broadcasting Aaj Tak in Ontario. Cogeco is a very capable group and they are doing an excellent work in Cable communications industry. We are hopeful this launch will strengthen and benefit both Aaj Tak and Cogeco.”

 

Slava Levin CEO of Ethnic Channels Group, TV Today’s exclusive partner in Canada said, “Aaj Tak is one of India’s leading TV brands. This launch will help more viewers connect with the brand.”

 

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