94.3 My FM wins three awards

19 Dec,2012

By A Correspondent

 

Harrish M Bhatia

In an award-winning spree, radio station 94.3 My FM has bagged three major awards recently. It won the Asian Leadership Awards in Dubai, in the category ‘Radio Station of the Year’. It also won the award for ‘Brand excellence in Media & Entertainment’ category in the Global Awards for Brand Excellence organized by the World Brand Congress Awards in Mumbai. 94.3 My FM shared the award with SAB and Movies Now in the category.

 

The station was also recognized for its new and innovative initiatives in the mobile application space. 94.3 My FM bagged the Best Mobile application in the media category award at the Mobbys Awards held recently in Mumbai. The mobile application from My FM which won the awards has unique integrated features for listeners to connect and engage with the station.  Features like My Connect allow users to go to their city-specific social media platforms. Other features include My Message where one can send a song request or contest participation SMS to My FM with a one-touch key and My Download where end users can download My FM tones as their mobile ringtones.

 

“I am elated at the recent award wins and the industry recognition for the brand. It not only showcases the growing preference of the brand among its listeners but also strengthens our belief in the localized approach we take in the markets we operate in to reach out to our listeners. I would also like to thank my staff which has worked seamlessly for us to reach this level of excellence. With the recent award wins,  94.3 My FM has not only spelt out its brand pull but also the prominent position that it has taken in India’s radio market,” said Harrish M Bhatia, CEO, 94.3 My FM.

 

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