When all else fails, simulation prevails! – Ravi Rao, Leader, South Asia, Mindshare

04 Nov,2012

Ravi Rao, Leader, South Asia is an original thinker, and is admired for his quick wit. Rao, a Rock-climbing buff, runs Ritu Midha through a couple of hair-raising adventures in his life, and also what excitement and thrill mean to him.


What has been the most pulse-racing experience of your life?

Being chased by an elephant, a lone tusker in the forests adjoining Coimbatore, during my college days. Common wisdom says run zigzag, but we simply ran until two dogs barked the hell out of the elephant, so it went into the ravines.


Do you remember being part of a thrilling escapade as a child? What would that be?

Being pushed into a deep well by my friends when I didn’t know swimming. Came out screaming and caught a jutting rock shaken and stirred… to date I am a no good swimmer!


Which of the extreme sports makes you sit on the edge? Or is it murder mysteries?

Rock climbing since my college days. I guess there is too much Old Monk in me now for me to attempt it again.


As a professional what has been the most exciting moment of your professional life so far?

Every time a pitch is won – big or small, is the most exciting moment in my professional life.


In another direction, why do you think people are more involved when they are watching a serial/movie with element of thrill?

When all else fails, simulation prevails!


Do you believe that in today’s generation even females are getting more adventurous?

Absolutely. Doesn’t matter who or what you are for any adventurous escapade.


What are the key entertainment sources for men in India?

Skydiving, parasailing, bars, cinema, TV…


Do you believe that a much larger base would view action TV, if it is in Hindi?

People tend to see action movies even in English when they don’t understand the conversations. Mission Impossible type of action movies will definitely do well if it is dubbed in Hindi. Action doesn’t require language comprehension, but if it is in Hindi, it will get a bigger following.


Would Hindi Action TV be viewed by lower SECs?

Yes if dubbed in Hindi or regional languages.


Lastly, what is your definition of thrill?

Seeing the impossible with an escapist mindset, even a couch potato will walk out like a Bruce Lee!


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