Himanka Das, Sr. Vice President, Carat India

18 Nov,2012

Himanka Das, Sr. Vice President, Carat India, believes that for anything ‘Which breaks the monotonous ways of looking at conventional life’ is thrilling.

In conversation with Ritu Midha of MXMIndia, he talks about experiences that are high on thrill quotient and more.


What has been the most pulse racing experience of your life?

Many in 17 years of my professional career… difficult to give you a specific example. But from the time I started taking responsibility of bringing growth by new business development as a P&L role, all pitches however big or small every time gives me a pulse racing experience till the closure.


Do you remember being part of a thrilling escapade as a child? What would that be?

I am an alumni of Don Bosco School, Guwahati. Had many thrilling Firsts during my childhood, be it 1st residential camp, training camps to overcome fears of mountain climbing and to help the homeless in the days of any natural calamities, at times of flood and earthquake. 27 years ago not many schools had such exposure. It was thrilling but I learnt lessons of life at an early stage of life.


Which of the extreme sports makes you sit on the edge? Or is it murder mysteries?

Definitely motor sports. I realized that I hate murder mysteries as after I see them I feel very depressed.


As a professional what has been the most exciting moment of your professional life so far?

In 2006, while I was working for Lintas Media Group, Lynn called me to her cabin to inform me that Maruti Suzuki account which is one of the top three accounts for LMG needs to be streamlined as many people at LMG, Delhi office left and one of the business dailies reported that it is up for pitch. It was a tremendous responsibility bestowed. For eight months life was tough for me, but I rallied the team to do some great work and also the KRA was to establish the team. Post which I happily came back to Mumbai with mission accomplished. But the turnaround helped me to build my self-confidence post that I never looked back.


In another direction, why do you think people are more involved when they are watching a serial/movie with element of thrill?

I don’t see a why! We Indians by culture love story telling.


Do you believe that in today’s generation even females are getting more adventurous?

Of course yes, I do have a live example at home. I have twin children – a son and a daughter. I can visibly see that my daughter Tanishka is equally or more adventurous than Trimaan, my son.


What are the key entertainment sources for men in India?

I think Reality Shows, Sports, Movies and Music. What I like is that today’s men do also watch other sports beyond cricket. In India, it is good to see that sports like Formula 1 and football are getting popular though it is yet niche but catching up.


Do you believe that a much larger base would view action TV, if it is in Hindi?

It depends on the content, it matters whether English content dubbed in Hindi or original Hindi action content. But it is yet to be visibly seen that it is getting popularity.


Would Hindi Action TV be viewed by lower SECs?

Finally content is king. It depends whether it is designed and appeals to which SEC of audience!


Lastly, what is your definition of thrill?

Which breaks the monotonous ways of looking at conventional life.


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One response to “Himanka Das, Sr. Vice President, Carat India”

  1. Khato Mrinmoy Khataniar says:

    Good and thrilling to read