‘Thrill is about fear and excitement’ – Mona Jain, CEO, Vivaki Exchange

04 Nov,2012

Mona Jain, CEO, Vivaki Exchange enjoys her work and calls her every working day a pulse raising experience. In this brief conversation with Ritu Midha of MxM India, she reminisces talks about thrilling experiences and more.


What has been the most pulse-racing experience of your life?
Everyday in the office is a pulse-racing experience for me.


Do you remember being part of a thrilling escapade as a child? What would that be?
I was in boarding school in the hills which was built near a graveyard by the Britishers for schooling for their children. It also had a tunnel for Britishers to escape in case of an attack. Inspired by the Secret Seven series of Enid Blyton, seven of us went down the passage, got lost, and were severely punished.


Which of the extreme sports makes you sit on the edge? Or is it murder mysteries?
Don’t like extreme sports – Murder mysteries excite me more.


As a professional what has been the most exciting moment of your professional life so far?
Everyday is a new day and everyday brings in some kind of excitement or challenge at work. But winning businesses is a high – one of the businesses that we won against all odds was the most exciting moment of my professional life.


In another direction, why do you think people are more involved when they are watching a serial/movie with element of thrill?
You are always waiting as to what is going to happen next.


Do you believe that in today’s generation even females are getting more adventurous?
Yes they are.


What are the key entertainment sources for men in India?
Watching television or drinking with friends.


Do you believe that a much larger base would view action TV, if it is in Hindi?
Yes – even now action dubbed movies deliver extremely well in ratings.


Would Hindi action TV be viewed by lower SECs?
 Yes – people at all levels love excitement and a lot of action.


Lastly, what is your definition of thrill?
The combination of fear and excitement.


Post a Comment 

Comments are closed.