‘Thrill = Excitement = Adventure = Action’ – Anil Sathiraju, AVP & Head South, Mudra

18 Nov,2012

Anil Sathiraju, AVP & Head South, Mudra finds it tough to list out a few instances from his professional life that has gotten him excited on a very high scale. But he affirms that every person has to have some element of thrill in his life or else it would be a real boring affair.

Sathiraju opens up to Ritu Midha of MxM India on the thrill quotient and more.


Do nail biting finishes excite you, or do they make you feel nervous?

Yup, always! Not nervousness, but excitement.


As a professional what has been the most exciting moment of your professional life so far?

Every day is an excitement so there aren’t one or two instances.


What would life be for you if there was no thrill in it?

Very boring. There has to be thrills in everyone’s life.


Moving to people in general do Indian men look for entertainment only in movies and cricket?

This happens more on TV. In day to day life, as we are all aware, when it comes to entertainment in India, it is Bollywood & Cricket, therefore this is true to some extent.


Would you say Action TV has come of age in India? What is missing?

Action TV – here I am referring to the genre ‘Action’ therefore my answers are based on that. Action is an important part and it brings out the excitement to a viewer.


Do you believe that a much larger base would view action TV, if it is in Hindi?



Would Hindi Action TV be viewed by lower SECs?

Yes, for sure.


Is thrill/adventure missing in Indian ads?

Thrill and adventure can be showcased in categories where it is relevant. For example, a brand which comes to my mind is Thums Up. Thums Up is all about thrill/adventure so it is shown. So, for me this question is not so relevant.


Why do you think people are more involved when they are watching a serial/movie with element of thrill?

It all depends on the viewer’s interests.


Lastly, what is your definition of thrill?

Thrill = Excitement = Adventure = Action


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