The Anchor: 5 reasons why brands need to reinvent

14 Nov,2012

By Vinay Khandpur

 

1. Consumer has more exposure to information and is now in control. They demand more value for his spends

 

2. Constantly changing marketing environment. Companies need to maintain and improve their Brand Equity

 

3. Remain contemporary, refresh brand core and enhance brand experience

 

4. Increased competition and the necessity to maintain and increase customer base

 

5. Anticipate future trends to grow business

 

BUT:

Must have a reason to reinvent – not just for the sake of it

 

Vinay Khandpur is Business Director, Vertebrand

 

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