Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study

28 Nov,2012

By A Correspondent


All leading news channels benefited from big news events in the week of Nov 18-24, according to Ormax Media’s syndicated research Ormax TV Track. The week saw Bal Thackeray’s funeral on Sunday, Kasab’s execution on Wednesday and start of the winter session of the Parliament from Thursday, besides other regular news events.


Ormax TV Track records viewership of television channels based on day-after recall (DAR). The weekly research covers 1,400 respondents every week, across 17 cities.


Based on the results, the news category showed 34% increase in its viewership, vis-a-vis the previous week (Nov 11-17). Category leader Aaj Tak showed an increase in its average daily reach from 17% to 23%, while ABP News jumped from 13% to 17% average daily reach.


Shailesh Kapoor

Commenting on the results, Shailesh Kapoor, CEO, Ormax Media, said: “Last week was an unusually busy week for news channels. An increase in recall is indicative of both a higher volume of audience, as well as higher engagement levels with the content. Movie channels were affected the most as a result, while GECs and other niche categories seemed unaffected.”


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