StrawberryFrog launches In India

21 Nov,2012

By Ananya Saha

 

Here is a creative agency that claims to be the world’s first Cultural Movement Agency. StrawberryFrog has roped in Raj Kamble as Managing Partner and Chief Creative Officer who will be leading India operations along with Scott Goodson, founding partner. The agency already is handling Mahindra Rise inIndia.

 

Says Mr Kamble, “We are not launching in India because we have a client here but because I believe that the cultural movement that we propagate is more relevant to India than any other country. And we genuinely believe in the idea.” While the agency has signed a few (“two-three”) clients, it is not ready to reveal the names just as yet. Mr Kamble said that the names of the team members will also be announced after a little while. The team is also looking to expand further.

 

Strawberry Frog will be based out of Mumbai. The erstwhile Managing Partner of BBH India, Mr Kamble added, “Our idea is very relevant to the Indian culture. I have lived in New York, London and India. I have worked with BBH, Lintas, Enterprise. So somewhere, I can realise the cultural movement is more relevant to our country than any other country. We are all about building new idea, and create a culture that is relevant.  And that is future – to lead something that people can associate with. If I wear a jeans, I am not going to buy until I want to associate with it. We wish to create unique idea for our clients. We try to solve conventional problem, the most unconventional way. We believe in new media and innovation.”

 

Recently, the Nanhi Kali campaign from Strawberry Frog (NYC) created much noise (http://www.mxmindia.com/2012/06/nanhi-kali-the-story-of-the-triumph-of-communication/). Other clients that the agency has worked on include Jim Beam, Heineken Global, Emirates, LG, Red Stag amongst many more.

 

In his career spanning over 16 years, Mr Kamble has worked in the US for over a decade with agencies such as BBDO and Lowe. He joined BBH India as fourth managing partner in 2011, which he quit after few months.

 

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