Star CJ Alive appoints Kenny Shin as CEO for India

14 Nov,2012

By A Correspondent


Star CJ Alive, the 24×7 home shopping channel from the Star Group, has announced the appointment of Kenny Shin as the new CEO for India.


Taking charge of his role at Star CJ Alive this year, Mr Shin joins from CJ O Shopping, the Korean conglomerate, where he was in a key leadership role, having been with the company since 2002. Based out of the Mumbai office, his key mandate is to provide strategic direction for Star CJ’s long term India growth plans.


Mr Shin started his career at Dong-Suh Research Institute before moving on to complete his MBA from the University of Rochester. Post that he held various senior leadership positions in his stellar career at reputed companies such as Eastman Kodak Company, Rochester, NY; Hansol, Seoul, Korea and HansoliGlobe, Seoul, Korea.


Under his able guidance at CJ O Shopping (world second biggest home shopping company in terms of revenue), the company went to the No 1. position in the TV home shopping segment in Korea in a span of two years. He successfully managed various divisions within the company including Merchandising, Digital, Quality Assurance, call center amongst others. Not only that, he also launched the mobile phone vertical and successfully built it into a highly profitable category as a result winning the CJ O Shopping Best Award in 2009. He was also responsible for creating many path breaking TV programmes such as Shopping Star Living King, the Greatest Beauty Show, Digital Pak Pak Show where he created record sales history. At HansoliGlobe, he led the Business Development function in addition to spearheading Strategic Alliances and overall strategic direction for the Company.


Commenting on his appointment, Mr Shin said, “I am delighted to have the opportunity to spearhead the India operations. The challenge is very exciting given the complexity and diversity of the Indian market. I want to make STAR CJ as ‘Shopping Himalaya’ of India in future.”


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3 responses to “Star CJ Alive appoints Kenny Shin as CEO for India”

  1. Farhan Khan says:

    I returned my product on 4th Sep 2015 but still there is no refund.
    Call center executives are making fool to us.
    Shop cj is fraud company.

    i warning to all buyers dont purchase anything from shop cj because they are selling faulty products.

    POID – 20150827057363

    Call me – 9028102592

  2. sanjay says:

    I brought a food processor from star Cj. It was
    not working for few days but after bringing the issue into the notice, they got
    it replaced in a week. Thank you star C J 🙂

    • deepti says:

      Totally Agree with you. Would recommend everyone
      to buy from StartCJ. I had ordered bed sheets and I got the best patterns and
      colors I could imagine. I am rating the product and service a 100%.