SRK, Katrina team up for Lux ad

08 Nov,2012

By A Correspondent


Bollywood stars Shah Rukh Khan and Katrina Kaif star together for the first time come together in an ad campaign for best-selling beauty soap bar, Lux. They will endorse two new sensuous variants, Lux Peach and Cream & Lux Strawberry and Cream.


In 2005, Shah Rukh Khan came onto the brand to feature in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. This time, the product he endorses has a fragrance created by world renowned perfumer Didier Gaffet. Inspired by the perfume Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that’ll make Indian woman feel elegant and polished. In Shah Rukh Khan’s own words, “The fragrance of Lux reminds me of being happy and being in love.”


Shah Rukh Khan and Katrnina Kaif’s sizzling chemistry can be seen radiating through the campaign, which has been shot and directed by French director Juan Delcan. The Sufi-inspired music score is by Gulzar and sung by Sonu Niigaam. Katrina has been styled by leading Bollywood fashion designer Rocky S.


At the shoot, Shah Rukh Khan also said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me.”


Katrina Kaif added, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”


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