Scarecrow Delhi wins Kohinoor Speciality Foods

16 Nov,2012

By A Correspondent


Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication. The agency was selected after an exacting process and will provide 360 degree solutions to Kohinoor Speciality Foods.


Kohinoor Specialty Foods India Private Ltd (KSF), is a 85: 15 JV between $3.3 billion McCormick, Inc., USA,a global leader in manufacturing, marketing & distribution of Spices, Seasonings, Specialty Foods & Flavors (NYSE: MKC), and Kohinoor Foods Ltd, India’s most trusted and preferred Basmati Rice company.


On the development, Satish Rao, Managing Director of KSF said, “We feel confident with Scarecrow’s approach towards our brand, plus we found the team really passionate and people with high calibre. With good team comes good work and we are confident this team would take our brand to newer heights in future”


Anindya Banerjee, Branch Head and ECD Delhi, added, “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”


Manish Bhatt

Manish Bhatt, Founder Director, Scarecrow Communications, said, “This is a huge feather in Scarecrow’s cap. Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level.”


Headquartered in Mumbai, Scarecrow handles brands across Kolkata, Bengaluru, Mumbai and Delhi. Some of the brands handled by the Delhi office include Nestle, DLF, MVL Mobiles, Pentair, Eristoff and Religare.


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