Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix

30 Nov,2012

By A Correspondent


Saurabh Yagnik

PIX, the Hollywood movie channel from Multi Screen Media, has announced the appointment of Saurabh Yagnik as its new Business Head. He replaces Sunder Aaron who had resigned in August this year.


Mr Yagnik brings with him a cumulative experience of over 17 years in varied fields. In his previous stint, he was Business Head, English channels at Star India.


Mr Yagnik is a Chartered Accountant with qualifications in Cost Accounting and Company Secretaryship. He began his career as assistant manager at ITC in 1995. In 2000 he moved on to Hindustan Unilever as category finance manager. In 2007, Mr Yagnik joined Star India India as vice-president, Financial Planning & Treasury for the in India. He was appointed as SVP and business head, English channels cluster in 2010 and held the position for two years. He has also had long stints with brands like Hindustan Unilever Limited and ITC.


“I am very excited to be a part of MSM and Pix in the current juncture of its journey. Pix is a youthful brand with unparalleled fan following. Over the years, it has created a definitive mark for itself and has become a leading English movie channel. I am looking forward to working with the team here and take the Channel to being No 1,” said Mr Yagnik.


NP Singh

N P Singh, Chief Operating Officer, Multi Screen Media said, “We are thrilled to have Saurabh joining us and we welcome him to the MSM family. The industry is at an important cusp and the English movie genre is seeing a lot of transformation. We have great confidence in Saurabh’s abilities and are privileged to have recruited someone of his caliber into the business. He comes in with tremendous knowledge and the channel is going to benefit multi-fold with him as Business Head. We are equally confident that Saurabh will lead PIX to newer highs.”


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