RK Swamy BBDO ‘Adoption Drive’ campaign enters Communication Arts’ ad annual

29 Nov,2012

By A Correspodent


R K Swamy BBDO’s work has made its way to the Communication Arts’ Advertising Annual 2012. The ‘Adoption Drive’ Campaign done for Pedigree won in the Consumer Magazine Ads campaign category.


A distinguished panel of jurors selected 142 winning projects from 4423 entries representing the work of 82 countries for the Communication Arts’ 53rd Advertising Annual and online gallery. Said Navneet Virk, Executive Creative Director, R K Swamy BBDO, “It’s indeed a great honor for us. Communication Arts is one of the most prestigious advertising awards in the world and is very tough to get into. The idea is based on a universal insight that ‘a dog is a man’s best friend’. Our approach was radical.”


The visuals are scenes in history and mythology where betrayal is the main theme. This provides a strong context illustrating the universal insight that dogs are known for their loyalty and selflessness, and adopting a dog ensures you have a friend for life.


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