Reliance Ent consolidates gaming biz under ‘Zapak’

30 Nov,2012

By A Correspondent


Reliance Entertainment Digital, which has two gaming brands under its portfolio – Jump Games and Zapak Digital Entertainment, has announced the consolidation of its gaming business under the brand name ‘Zapak’. With this initiative, Jump Games, a leading International developer and publisher of Mobile games, Apps and Content will be rebranded and rechristened as Zapak Mobile Games Pvt. Ltd The integrated brand ‘Zapak’ will now reach out to over 20 million gamers across the globe who would be able to access nearly 2000 games on the Mobile and Web, a communique adds.


This move is part of the company’s growth strategy, while leveraging Zapak’s existing brand popularity and recall. Post the restructure, Zapak Digital Entertainment will operate three business verticals:


1. Zapak Solutions, which will specialize in providing cutting-edge Advergaming and Gamification solutions to brands across Mobile and Online platforms worldwide.


2. Zapak Online & WAP Portal, which will offer free & freemium casual games on web & mobile via its platforms – &


3. Zapak Mobile, which will continue to develop and publish cutting edge games across platforms for its Indian and global audiences.


Manish Agarwal

Speaking on the business development, Manish Agarwal, CEO, Reliance Entertainment Digital said, “This move is aimed at exploiting huge gaming potential on mobile and leveraging gaming synergies existing within the group to focus on ‘Mobile First’, while leveraging on the Zapak brand name that is synonymous with gaming over the years. We stay committed to offering consumers and advertisers, the world-over, best-in-class options through highly engaging mobile games, easy to play and discover casual gaming destination and innovations in consumer engagement through Advergaming and Gamification solutions across all consumer touch points.”


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