Reliance Broadcast launches new multiple-media campaign

22 Nov,2012

By A Correspondent


Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings. This campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the unique advantages of leveraging the different channels in the RBNL bouquet. While RBNL’s joint venture with CBS Studios International – the Big CBS Network – has announced ‘The Choice is Obvious’ campaign, it’s regional offerings – including Big Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers.


The Big CBS Network’s ‘The Choice is Obvious’ campaign highlights key entertainment options available across the network, like American Idol, The X Factor USA, India’s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites among others, which pose as ideal platforms for marketers to showcase their respective brands to the urban elite.


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