Nickelodeon’s Keymon Ache to hit big screen

07 Nov,2012

By A Correspondent

 

Keymon Ache, Nickelodeon India’s local, non-mythological production that was launched in India last year, is soon slated to make its theatrical debut. After capturing the hearts & minds of kids on television, he will now make his debut on the silver screen with his movie – Keymon Ache & Nani in Space Adventure – A Viacom18 Motion Pictures Release. Set to release on November 9th this year, the movie will trace the adventures of Keymon along with his buddy Rohan. Produced in association with DQ Entertainment International, the movie will see a four-city theatrical release across Mumbai, Pune, Delhi and Bangalore in leading multiplexes.

 

National Award winner Usha Uthup has lent her voice to the catchy songs in the film and the background music for the show has been composed by popular music director Sandesh Shandiliya.

 

Speaking about Keymon’s Bollywood debut, Nina Elavia Jaipuria, EVP and Business Head, Sonic and Nickelodeon India said, “Taking Keymon Ache’s popularity a step further, Nickelodeon is taking his entertainment quotient to the silver screen. We hope to connect with our audience and reach out to them wherever they are through multiple touch points, thus tangibilizing and creating awareness for Keymon Ache. Nickelodeon will ensure kids and parents enjoy their Diwali holidays at the movies.”
Keymon & Nani in Space Adventure will see Keymon with his buddy Rohan jetting off to Goa to meet his Nani, a fierce lady who knows karate and many languages. The character design of ‘Nani’ is inspired from Usha Uthup herself! A relaxing trip turns into an adventurous one as Keymon, Rohan and Nani encounter some unexpected enemies. What follows is a series of extraordinary events with Keymon & Rohan having to rescue Nani and have an alien adventure of a lifetime!

 

Taking the brand a step further, Keymon Ache will be supported with an extensive merchandise launch, starting November 2012. The channel will launch the 1st ever Keymon Ache consumer products range for kids 4years+, that will include apparel, footwear, puzzles and DVDs. Keymon footwear is being launched in association with Wiesner Worldwide Kreations, ranged between Rs 199 and Rs 1099. To create further excitement for Keymon fans, Reliance Footprints and Maya Gitanjali will run a retail-based contest called ‘Star with the Super Star’. Winners of the contest get an opportunity to catch the premiere of the movie with Keymon Ache!

 

Adds Sandeep Dahiya, Sr. Vice President – Consumer Products & Communications, Viacom18 Media Pvt. Ltd., “Keymon Ache has been a frontrunner ever since it was launched on Nickelodeon and it’s only natural that we extend his presence beyond television. The launch of ‘Keymon Ache’ merchandise will further strengthen our existing product lines around ‘Dora the Explorer’, ‘SpongeBob SqaurePants’ & ‘Ninja Hattori’, which has an existing presence in over 50 categories in India.”

 

On ground, the channel has partnered with ‘Gelato’, where a Keymon Special Black Currant flavour will be available across all Gelato outlets in Mumbai, Delhi, Bangalore and Pune. Kids can also participate in a simple contest being held at these outlets and stand a chance to win Nickelodeon merchandise, which will be handed to them by Keymon himself! On the digital space, a customized Keymon microsite will keep Gen Y glued through games and movie videos. After the fantastic response received for the game ‘Keymon goes fishing’ last year, the channel is introducing 2 new Keymon games on the microsite www.keymon.in. A contest on Nickelodeon’s Facebook fanpage (www.facebook.com/nickindia) will give kids a chance to win movie tickets with their nani’s along with goodie bags!

 

After a successful 1st season of Keymon Ache, Nickelodeon launched season 2 on October 29th this year. The show had premiered in May 2011 and is India’s first local, non-mythological contemporary show. The show enjoys huge fan following not only in India but also across the globe. From what was just a funny dude on TV, Keymon went on to ruling kids’ hearts, achieving a 1.11 TVR in its first week of launch. Within a year, Keymon Ache had made its presence felt in the print, online and outdoor media, making it the biggest multiplatform summer launch in the category in 2011.

 

Keymon’s debut on the 70mm screen has the ingredients of a masala blockbuster for the whole family – magic, comedy and action!

 

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