NDTV expands global reach; launches in Malaysia

20 Nov,2012

By A Correspondent


Expanding its reach in the international markets, New Delhi Television Limited has also launched NDTV 24×7, NDTV Good Times and NDTV India in Malaysia. The channels are part of Asia Broadcast Network’s (ABN) new platform in Malaysia and available in a combination of basic as well as especially dedicated NDTV branded packages.


NDTV channels have long been available in more than 18million homes in 75 countries internationally and this agreement marks the first time that three of NDTV channels will be available in Malaysia. Each channel is the category leader in Asia’s largest pay TV market – India and this partnership with ABN will now see them become accessible in South East Asia’s largest pay TV market – Malaysia. Under its slogan ‘Access for All’, ABN aims to offer over 200 channels of news, education, entertainment, movies, sports and local programming, and has signaled plans to offer full triple play services such as video-on-demand, social TV and interactive gaming, alongside high-speed Internet and voice services over a hybrid fibre-coaxial (HFC) network.


The Head of NDTV Network Distribution & Affiliate Sales, Rahul Sood, said, “We are delighted to be part of the ABN platform and reaching new viewers in Malaysia. NDTV has been serving the Indian Diaspora across 75 other countries worldwide and we are glad that the 2million plus Indian community in Malaysia will now also get the chance to see some of the most iconic programs produced out of India. We hope the viewers of Malaysia will be pleased to be informed and entertained like our viewers in the rest of the world.”


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