Jaldi 5 with Apurva Purohit: ‘Great networking with fantastic women’

26 Nov,2012

The lack of networking is also seen by women themselves as one of the top three impediments in their progress. Leading radio station netword Radio City decided to make building connections between women easier by launching a forum where the women can all come and spend time with one another. Apurva Purohit, CEO, Radio City 91.1 FM explains the rationale of starting ‘Women at Work’.


01. Do tell us more on Women at Work all about?

Women at Work is a platform where women from all walks of life can come together and optimize their networking time to further their professional and personal growth. It is a networking forum where the members use the platform to connect and explore possible opportunities related to their profession/ business.


02. And how did Radio City get down to developing this forum?

As an organization, Radio City has quite a few women leaders, who fulfil their responsibilities equally or sometimes better than their counterparts. While it is a fact that men have several occasions to interact with each other through formal or informal networks, women don’t have such opportunities. Whilst multi-tasking with their responsibilities at work and at home, there is no room left for after-office networking. Women also often do not find a support group to seek solutions to their problems or enough networking opportunities to excel professionally. The senior women at Radio City thus decided to create an opportunity for women to interact and this was in fact the driving factor behind developing this online forum.


03. How many forums is ‘Women at Work’ planning to hold, and in which cities?

Our first on-the-ground networking session was held in Mumbai a few months ago and witnessed participation from nearly 100 women. It was amazing to experience the energy it created, through re-forging old connections and building new ones. Many women who attended the forum shared intimate parts of their lives with each other, and this turn helped them forge important relations. The next on-ground forum is being held in Delhi on December 1, and we are looking forward to some great networking with some more fantastic women. Though we are all virtually connected with each other, we plan to conduct one such on-ground meeting in different cities once every quarter.


04. So how many women have become members of Women at Work?

The forum has more than 800 users from across the globe and many more joining in daily. In fact, we have started receiving proposals from like-minded women from the US to start an international chapter too.


05. What can one expect from the Women at Work forum?

Apart from building connections, the members of the forum can look forward to sharing successes and learnings from each other. The forum has been created with the motive of building a bridge, an umbrella where working women across different cross sections can come together and talk about anything related to our work lives – from bad bosses to office spouses, from stilettos to mojitos, from babies to boyfriends!


Interviewed by Ananya Saha


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