It’s Golden Mikes time again

27 Nov,2012

By A Correspondent


92.7 Big FM, India’s No. 1 FM radio network and winner of the Golden Mikes Broadcaster of the Year Award, today announced the second edition of the Big Regional Entertainment Awards – the biggest celebration of regional entertainment in the country. Big Regional Entertainment Awards is a first-of-its-kind property which honors regional entertainers who have contributed and brought to the forefront the rich cultural heritage and diversity in India. Being organized across 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu the Big Regional Entertainment Awards will recognize exceptional talent from across fields which include films, music, dance, theatre, sports and television.


With close to 18 unique categories of awards being presented, the Big Regional Entertainment Awards are presented to entertainers who have been selected basis votes received from 92.7 Big FM listeners in the region. The Big Regional Entertainment Award will be promoted through a complete 360 degree holistic marketing campaign which includes on-ground activations, OOH, print, television, radio, and digital platforms which enable marketers to increase and maximize their brand visibility and target a wider audience base for their products while ensuring a long term presence in the market. The on ground events are scheduled to take place between December 2012 and January 2013 across all regions.


Commenting on this initiative, a company spokesperson said, “The Big Regional Entertainment Awards is a unique property that celebrates and salutes the regional talent in the country. The Awards received a phenomenal response in every region last year and we are looking forward to replicating the impact while engaging more listeners. We will be deploying a more robust outreach strategy which will include further direct interaction, integration and innovations to ensure an increase in the value created for marketers.”


The Big Regional Entertainment Awards promise to be a bigger and better affair this year while bringing together the biggest names and best entertainers from across genres including movies, music, dance, theatre, television and sports.


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